Ramon Ray is a journalist, technology evangelist, editor of Smallbiztechnology.com and author of "Technology Solutions for Growing Businesses" explained in his article about four tips for website owners to soothe the sting and make the Panda happy
1. Track the links to your site as well as you can, and request the low-quality sites to take down their links. It’s a matter of negative association, and it’s not worth the backlink!
2. In the same vein as #1, focus your attention on cultivating backlinks from very high-quality and reputable sites in your niche, and register with directories with well-chosen keywords.
3. Continue with your content creation. Do you have a blog? It’s surprising how many small businesses don’t have a blog attached to their websites or store fronts. Blogs are one of the best ways to keep your site fresh and continually updated with new content.
4. Social Media: learn it, live it, love it! Social Media sites like Facebook, Twitter, LinkedIn, and others are where your audience is now. People would rather connect with a friend online and build relationships with new people than be sold on a product. Share value!
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