Google's Panda Update Changed The Playing Field

Ramon Ray is a journalist, technology evangelist, editor of Smallbiztechnology.com and author of "Technology Solutions for Growing Businesses" explained in his article about four tips for website owners to soothe the sting and make the Panda happy

1. Track the links to your site as well as you can, and request the low-quality sites to take down their links. It’s a matter of negative association, and it’s not worth the backlink!

2. In the same vein as #1, focus your attention on cultivating backlinks from very high-quality and reputable sites in your niche, and register with directories with well-chosen keywords.

3. Continue with your content creation. Do you have a blog? It’s surprising how many small businesses don’t have a blog attached to their websites or store fronts. Blogs are one of the best ways to keep your site fresh and continually updated with new content.

4. Social Media: learn it, live it, love it! Social Media sites like Facebook, Twitter, LinkedIn, and others are where your audience is now. People would rather connect with a friend online and build relationships with new people than be sold on a product. Share value!

Read more at http://read.bi/eeRGhV

SEO Is Not Cookie Cutter

Three bad cookie cutter SEO techniques that generally make up by many SEO companies today for their valuable customers.

The first one is referred to as "splogging." This consists of putting your website link on useless pages all over the internet on splogs (spam blogs) which don't provide value to the client or any end user.These splogs are typically generated through programs that are told create blog posts and to put your company link somewhere in a trail of gibberish, providing zero value to the client or the end user.

The second bad practice I see all too often is content/websites that are owned by the SEO company you hire being used to link to your website to improve rankings. Sometimes these websites may provide value to the end user, but in the end when you decide to pull the contract you get the short end of the stick because your links are instantly removed from existence. You spent all that money and didn’t get anything in return, plain and simple.

The third is comment spamming for page rank. This is far too common as of late.

Read the original article at here: http://bit.ly/edj3CA

Google Adwards Helpful Resources

Visit the below sites to know more about Google Adwards,

• http://adwords.blogspot.com/
• http://ppcblog.com/
• http://www.ppchero.com/
• http://searchengineland.com/library/how-to/how-to-ppc

Google Panda update survival guide

As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

Can your business handle a 50% drop in organic (non-paid) visits from Google? That’s what might be coming your way courtesy of Google’s Panda algorithm update.

Before we get into the whys and wherefores, find out if you’ve been hit by Panda …

For more details visit http://bit.ly/hpmMfn