2009 and 2010 were breakout years for social media. Digital Marketing poll conducted by Toprank it showed 6 of the top 10 tactics as social media complement by search engine marketing and email. Social media marketing campaign bringing certain over-optimism about what the social web can do for a company’s bottom line.
Internet marketing people all over world are expected social media together with content marketing and Mobile search marketing is the top trends in 2011.
2011 Digital Marketing Poll and the results conducted TopRank by as below,
What 3 online marketing channels & tactics will you emphasize in 2011?
- · Search engine optimization (38%, 87 Votes)
- · Social network participation (Facebook, LinkedIn) (34%, 78 Votes)
- · Blogging (30%, 69 Votes)
- · Email marketing (15%, 35 Votes)
- · Content marketing (15%, 35 Votes)
- · Pay per click (15%, 34 Votes)
- · Video marketing (13%, 29 Votes)
- · Microblogging (Twitter) (12%, 28 Votes)
- · Social media advertising (8%, 19 Votes)
- · Corporate web site (7%, 16 Votes)
- · Article marketing (6%, 15 Votes)
- · Social network advertising (6%, 15 Votes)
- · Mobile ads (6%, 14 Votes)
- · Mobile & smartphone apps (6%, 14 Votes)
- · Behavioral targeting/re-targeting (6%, 14 Votes)
- · Affiliate marketing (6%, 14 Votes)
- · Viral marketing (6%, 13 Votes)
- · Free content (eBooks, white papers) (5%, 12 Votes)
- · eCommerce feeds & Comparison shopping (5%, 12 Votes)
- · Geolocation (Gowalla, FourSquare) (5%, 11 Votes)
- · Branded microsites (4%, 10 Votes)
- · Blogger relations (4%, 9 Votes)
- · Podcasts (4%, 9 Votes)
- · Contextual advertising (3%, 8 Votes)
- · Online contests, giveaways (3%, 8 Votes)
- · Online display ads (3%, 8 Votes)
- · Webinars (3%, 8 Votes)
- · Blog advertising (3%, 7 Votes)
- · Advertorial (3%, 7 Votes)
- · Online/digital public relations (3%, 7 Votes)
- · User generated content (3%, 7 Votes)
- · IM/Mobile SMS (3%, 6 Votes)
- · Online communities/forums (3%, 6 Votes)
- · Sponsorships / Cross branding (3%, 6 Votes)
- · Widgets (2%, 5 Votes)
- · Freemium services/tools (1%, 3 Votes)
- · RSS advertising (1%, 2 Votes)
- · Social sharing: news & bookmarking (1%, 2 Votes)
- · Paid reviews (0%, 1 Votes)
- · No holds barred spam (0%, 0 Votes)
- · Teleconferences (0%, 0 Votes)
- · Rich media apps/demos (Flash) (0%, 0 Votes)
- · Buy web sites and retool (0%, 0 Votes)
- · Virtual tradeshows (0%, 0 Votes)
